Assume the Feeling

What if the future you desire begins long before it becomes visible?

In Assume the Feeling, award-winning author R. David Dickinson challenges one of the most common beliefs about success—that we must first change our circumstances before we can change the way we feel. Instead, he presents a powerful and practical principle: we are feeling beings having a human experience. The feelings we consistently cultivate influence our behaviours, our behaviours shape our decisions, and our decisions ultimately create the life we experience.

Blending insights from neuroscience, psychology, personal development, and timeless principles of human potential, this thought-provoking book explains why the nervous system responds to vividly imagined experiences as though they are real and how intentionally assuming the feelings of your desired future can transform the way you think, act, and live.

Through engaging stories, practical exercises, and inspiring examples—including the mindset of Olympic athletes and other high performers—you'll learn how to replace limiting emotional conditioning with empowering feelings that support confidence, resilience, abundance, purpose, and lasting personal growth.

Whether you're striving to improve your relationships, your health, your career, your finances, or simply your experience of life, Assume the Feeling provides a practical roadmap for creating lasting transformation from the inside out.

If you're ready to stop waiting for life to change before you feel differently—and start using your feelings to change your life—this book will show you how.

Tomorrow isn't created tomorrow. It is created today... by the feelings you choose to assume.